** Originally published on www.theentrepreneurnotes.com**
Sometimes you just let life go, don’ push forward, don’t push back, just go were life gets you, you get yourself in stand by. While many people consider this stage something temporal, people is not aware of the risks that this stand by state of mind has for them, they just loose the fuel on their backs, and even though the ideas continue flowing the actions did not show up, after they try to move, they discover that would have been easier to keep moving than begin again, not only that, they found themselves on a desperation stage. Otherwise why do you think they begin moving again.
Entrepreneur suffer from this, stop pushing for sales, and begin expecting for them to go, stop creating new messages for marketing, because the great one is coming, or start getting into many new adventures that the focus gets diluted.
I am not saying that as an Entrepreneur you can’t have more than one activity, I am saying that unless you are moving forward, yes actually moving forward, on all of them, all that you re doing is going around and around in the same circle, if your business is not growing, is dying.
Entrepreneurs, freeze out of fear, stop trying to sell the product, stop trying to bring a new marketing ideas, stop trying to bring more money, or simply money out of the adventure they are in or they begin placing their focus on other adventures, that are going to save the day. The problem with that in many occasions just create a bigger problem that the problem they originally had.
Success is measure in actions, if you are not moving, you are failing, if you are not selling more you fail, if you have no new marketing ideas, you fail, if your actions are not clearly moving forward the adventure, you fail. I am not saying that the best thing sometimes people can do is close a chapter and let it go, even some adventures that are in cruise control, can be let go, but understand that if they do not grow they will die.
Entrepreneurs, tend to suffer from this, some people call it the shinning object syndrome, the entrepreneur will follow the shinier object, sometimes without measuring the consequences.
How can you as an Entrepreneur can avoid this, well I promise that a soon as I discover I will write about it, for now I am keeping a list of active actions, projects and initiatives, and set the important tasks that I need to move forward, and I am sure that I am not embarking any new adventures, until some of this activities can be on cruise control, handed to someone that keep it growing, or that I am simply willing to let go. In the mean time, this plate is full, I appreciate you are sharing your shinning object, but please keep it away, we are working in here, no shinning objects allowed.
How are you avoiding the shinning objects, and keep your actions moving you forward to your objectives?